How we collect data
We collect personal information from you when you shop online at gardenfragrance.co.uk, or send us an order by post or telephone.
We use this information to make your shopping experience as easy and enjoyable as possible. We require it to process your order, inform you of any delays or problems and send you future catalogues and e-mails (subject to your agreement)
The information we collect is as follows
Email address – so we can email your order confirmations and e-mails about products you may be interested in.
Address – so we can send you your products and further catalogue.s
Telephone number – we’ll only call if we have a customer service issue that requires resolving.
Credit card details – so that we can process your payments. These are encrypted and securely stored.
Sharing of Data
There are only four circumstances where we may share some of your data with others:
With call centre, warehouse, delivery companies and data processing analysts that we use to process the orders you place with us or who assist us in the service we provide to you. In these instances, we provide them with only the information they need to perform their function
In the unlikely event that our business assets are ever sold to or purchased by another company. (Our data records form part of our business).
We work with Experian (Club Canvasse) and Epsilon Abacus (Abacus Alliance). The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories. They share information on what their customers buy. Experian and Epsilon Abacus analyses this pooled information to help the retailers understand consumers’ wider buying patterns. From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy. Personal Data is provided to Experian and Epsilon Abacus and we also source data from them.
When you first made contact with The Garden Fragrance Company you were asked if you were happy to receive mailings and offers from third party companies whose products we thought might interest you. If you did not object at the time we will share your data with these companies. These are companies operating in the clothing, collectable, gardening, health and beauty, gifts and gadgets, household goods and homeware sectors,
If you have now changed your mind and no longer want to receive third party mailings, please email us at email@example.com with your name and address details and we will not share your name with these organisations. You can do this at any time in the future.
In communicating with you with e-mails and catalogues we are operating on the basis of legitimate interest. This operates on the basis that because you have either purchased from us in the past, signed up to receive e-mails or requested a catalogue, you are interested in being informed about our products in the future. As a consequence we will send you e-mails and catalogues unless you ask us not to by ticking the relevant data protection statements in our catalogue and website. You can also contact us to change your preferences at any time.
Your personal data will be retained for the period of six years which allows us to continue to send you catalogues and e-mail you. Once this period has lapsed and we cease to send communications we will permanently delete your details.
Transfer of data Outside the EEA - Please note that Epsilon Abacus may transfer data outside the EEA.
The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission. If you would like more information, please email us at firstname.lastname@example.org.
Information Requests and Removal
The Data Protection Act 1998 gives you the right to access information held about you. Your right of access can be exercised in accordance with the Data Protection Act.
You may request that your records be removed from our databases and we will comply immediately.
Contact us at email@example.com if you require either of these services.
Our communications are designed to tell you about the benefits we can offer, so that you have exclusive access to our best deals. We use the information we have about you to tailor the content and try to ensure that the offers are as relevant to you as possible.
When you place your order you are automatically connected to our secure server using SSL encryption technology. This ensures that the information you send cannot be read by anyone apart from our ecommerce team. To check you are in a secure area of our site please look at the bottom of your browser and you will see a closed padlock. On newer browsers the padlock may be located near the top of the window next to the web address. When submitting your order you are confirming to purchase goods and allowing www.thegardenfragrancecompany.co.uk to use your personal details for the purpose of supplying goods.
Privacy - Customer Data
As customers are our most valuable asset we protect their details as required by UK Data Protection Acts 1984 and 1998, we follow strict security procedures in storage and disclosure of information that you have given us, to prevent unauthorised access. Our security procedures mean that we may occasionally request proof of identity before we are able to disclose information to you. If you place an order and do not wish us to use your details, then you can tick the box which features on the Cardholders Address and Contact Details page before you press continue.
Privacy - Website Monitoring
In the course of directing you to this website from an email that we sent you, our third-party email direct marketing provider may place a unique permanent cookie on your browser. This will not affect your computers performance or internet security. Cookies are accepted world wide as a harmless tool for tracking consumer use on websites. Please note we only track the use of our site, not your general internet use or your personal details.
We may use the services of third parties to collect and use anonymous information about your visits to and interactions with our website through the use of technologies such as cookies to personalise advertisements for goods and services. To learn more, or to opt-out of receiving online display advertisements tailored to your interests by our third party partners, visit the European Interactive Digital Advertising Alliance at http://youronlinechoices.eu/.
We may also use technologies, such as our own cookies, to provide you with personalised online display advertising tailored to your interests. To opt out of our cookies used for this online advertising, click here.
A permanent cookie is a line of text that is stored temporarily on your internet browser. As that cookie is written to a drive, it is not destroyed when you close your browser. The permanent cookies used by our third-party email direct marketing provider will also automatically expire after 30 days, removing its self from your computer without leaving any lasting effect.
Post Click Tracking tags:
We may send back information about your usage of our website to our reputable third party email direct marketing provider for the purpose of targeting our future email campaigns. To do this, we use clear GIF's(images), or pixel tags, on this site, which allow our provider to recognise a browser's cookie when a browser visits this page.
Google Analytics with Display Advertising and Remarketingand Google DoubleClick
Behind the scenes, we use Google Analytics to give us insights into how you interact with our website and to support display advertising. The advertising includes the display, by third parties such as Google, of adverts across the internet. The adverts include adverts based on your past visits to our website.
We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Google DoubleClick cookie) together to:inform, optimise and serve ads based on someone's past visits to our website;report how ad impressions, other uses of ad services and interactions with these ad impressions and ad services are related to visits to our site.
If you do not wish to allow the use of Google Analytics for advertising, you can opt out using the Google Ad Settings.
If you do not wish to allow the use of Google Analytics cookies at all, Google provides an opt-out plug-in for most common website browsers http://tools.google.com/dlpage/gaoptout.
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